Should You Open an Antique Mall Booth?

Top Three Antiques Marketing Tactics

Prepare for a Career as an Antique Dealer?

How to Cut Prices, but Stay Profitable

Sell More

Engage Your Customers for Repeat Business

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When I saw the headline I laughed out loud. It read “The Future of e-Commerce is Offline.” Now wait a minute … haven’t we been told for the past two decades that the future of retailing was online? That in the future there would be no bricks-and-mortar stores, just websites? Well, it appears as though that tune is changing. Now, it seems, companies that built their businesses online must have physical locations to grow. Antique dealers are smiling, because we never abandoned bricks-and-mortar stores in the first place. Although many Mom-and-Pop dealers have added online selling as a distribution channel, few surrendered their physical stores in the process. The company that led the charge away from traditional retail stores –…

Marketing With Memes

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I love memes. When I’m on Facebook, nothing inspires me to click “share” faster than a clever meme. Chances are you’ve seen memes as well, but you may not have known what they were called. Memes are captioned images that contain a pithy saying or sarcastic comment. Social Media is full of them, and you’ve probably shared a few yourself. The term “meme” was coined by British evolutionary biologist Richard Dawkins in his 1976 book “The Selfish Gene”. In biology, meme refers to the way that genes are transmitted. Socially, it has come to be defined as “a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a…

Manage Better

Antiques and Collectibles