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Resale Retailing

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Tuesday, February 9, 2016

Why Your Facebook Marketing Isn’t Working

The topic of discussion at a recent small business gathering was “What’s new in your marketing plan for 2016?” My answer was “Nothing so far.” Perhaps if an entrepreneur develops a new platform that combines some of what I’m already doing, I’ll consider making some changes. In the meantime it’s status quo for me. I

Sell More

Blogging for Dollars

“I can run my business or I can write a blog, but I can’t do both; I’m too busy.” I can’t create any more hours in your day (I wish I could). But what I can do is show you how blogging is an activity that will leverage both your time and your money. Blogging

Achieve Higher Prices Through Storytelling

A baseball cap worn by Neil Armstrong after the Apollo 11 mission sells for $12,000. A typewriter belonging to novelist Cormac McCarthy sells for $254,500. A football used during the NFL’s “deflategate” scandal sells for $43,740. Baseball caps and footballs are commonly available for under $10; typewriters for under $100. Clearly, in the above sales

Getting Past “Just Looking”

The most thought-provoking comment I’ve heard lately came just last week from the mouth of a four-year-old boy. I was browsing through the men’s department of a mall store when the four-year-old appeared, holding his mother’s hand. A clerk asked the mother: “Can I help you?” and without dropping a beat the young boy replied:

Antique Mall Profits

Whether you already operate an Antique Mall booth or another type of antique business this book is designed with one purpose in mind: to help antique dealers make the connection between their inventory and their money. Inventory – buying it, pricing it, displaying it, and selling it – is at the core of a dealers

Manage Better

Minimizing Antiques Fraud

A few weeks ago here in my home county, seven sellers at the annual Hillsville, Va., Labor Day Flea Market were arrested for selling counterfeit brand-name goods. The goods consisted of cell phone accessories, jackets and perfumes with a street value of about $500,000. Four of the sellers were from Illinois, two from Kentucky and

Boost Sales With Antiques Tourism

“All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” — Leo Tolstoy When Tolstoy made this point, I’m sure he wasn’t foreshadowing the modern tourist industry. Nevertheless, there is a lot of “coming and going” occurring in the U.S., and in the past year

In-Store Spending on the Rise (Again)

It seems that eCommerce and Big Retail have finally learned what we antique dealers have known all along: Customers prefer to handle and inspect an item before they buy it. For years, retail analysts have touted online selling as being the future of retailing. And in the board rooms of The Big Guys, decisions were

Antiques and Collectibles

Collecting Philco Predicta Televisions

“It’s truly TV today, from the world of tomorrow… it’s 1965… today!” This line from the 1958 Philco television ad exclaiming that the new Predicta model TV was “the most excitingly new concept in the history of television!” At the time, 1965 was a mere seven years away, and the announcer seemed confident that the

Evaluating Antique Frames

There is one thing I can count on whenever I evaluate an estate: most rooms will have one floor and three or four walls. Consequently, well-decorated homes may have many more items on the walls than on the floors. Too often, estate executors spend most of their time inventorying the large items of furniture on

Collecting Vintage Salesman’s Samples

“She Ran Away With A Shoe Drummer” read the Chicago Tribune headline of April 19, 1890. The ensuing article told of a great scandal: a recently married young socialite left her husband to run off with a travelling salesman (“drummers” in those days were travelling salesmen, called such because they would “drum up” business for

The Format Wars

Those of us over a “certain age” have seen format wars come and go: VHS vs. Betamax; 8-track vs. cassette; Apple Mac vs. IBM DOS; Blue-Ray vs. High-Definition video. Each of these technologies served the consumer in a similar way. Each format required compatible hardware in order to make its “software” work; Betamax tapes couldn’t

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