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August 16, 2017

Manage Better

How to Buy an Existing Antiques Business

For Sale: “Great little antique shop … packed floor to rafters with inventory of all types … new owner won’t have to buy inventory for two years … make more money if new owner will keep longer hours and sell on the Internet. Priced at $349,000; Inventory value $299,000 (40% of retail).” What a great

antiques sales training

Training Antiques Sales Associates to Succeed

I get a big kick out of my fellow auctioneers. Some of them (especially the newbies) think that auctioneers are such great salesmen. Wherever auctioneers gather, you will see a few of them assembled telling “war stories” and comparing notes about what they and others have sold. At some point in the conversation, someone will

How Dealers Can Boost the Shop Local Movement

No matter what you think of the Occupy Wall Street movement, it holds the seed of a successful holiday sales season for antique dealers. The Wall Street protestors have expressed frustration with taxpayer bailouts of “too big to fail” corporations who take public tax money and then raise banking fees, restrict access to loans, and

Protect Your Antiques Business with Smart Check Policies

The recent hubbub surrounding William Meloy’s using bad checks to scam antique stores caught me off guard. In these days of electronic check verification, Internet check processing, and point-of-sale terminals that support multiple payment options, I was surprised at how easily Meloy victimized the dealers. For those who missed the story, the grandfatherly Meloy allegedly

Put Your Antiques Biz on Page 1 with Google Places

“I’ve never been lost,” said Daniel Boone; “But I was once perplexed for a few days.” It’s said that Boone was a master at staying found. Making his way through the wilderness with nothing more than an incomplete map, a compass, and his own sensibilities, he blazed a trail that thousands would follow from Virginia

The Time is Right to Open an Antiques Shop

It’s my opinion that the antiques business is the only retail business worth pursuing at the moment. Consider the problems faced by commodity consumer goods retailers: In the past decade,“Big Box” stores have put scores of Main Street retailers out of business. Competition from online dealers has shaved commodity retail store margins so close that

What Antique Dealers Can Learn from Junk Mail

I have a confession: I am a junk mail junkie. Unlike most sensible people (you, perhaps?) who throw junk mail into the trash, I read everything. Offers for credit cards and insurance, car dealership flyers, coupon mailers, newspaper ads, and long-form sales letters get read from beginning to end. I’ve been doing it for 40

How to Get Google to Notice Your Product Descriptions

Earlier this year, Google revised its search-results ranking algorithm in a way that will help some online sellers and hurt others. Google constantly makes “corrective” adjustments to its algorithm, in an attempt to provide better search results for users and quash those webmasters who try to “game” the system in order to gain page position.

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