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October 20, 2017

Marketing

print advertising antiques

When to Use (or Avoid) Print Ads

To paraphrase Mark Twain: “The reports of (print advertising’s) death have been greatly exaggerated”. It’s true that the effectiveness of print advertising has been greatly diminished by digital marketing platforms. But, print ads can still be useful to Antique and Vintage dealers if they are used selectively. Adnews reporter Lindsay Bennet quotes a Magazine Network

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